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Delta plans to use AI in ticket pricing draws fire from US lawmakers
UNITED STATES, JUL 23 – Delta plans to use AI for dynamic pricing on 20% of domestic flights by 2025, raising concerns about potential fare increases and privacy from US lawmakers and consumer advocates.
- Delta Air Lines announced on July 10, 2025, that it uses AI-based pricing for about 3% of its domestic tickets and plans to expand this to 20% by year-end.
- This expansion follows over a year of testing with Fetcherr's AI technology aimed at streamlining traditional dynamic pricing, which has been a standard in the airline industry for decades.
- Delta said its AI models forecast demand, adapt to market conditions in real-time, and factor thousands of variables without using personal data for individualized offers, ensuring uniform fares across channels.
- Democratic senators raised concerns that expanding AI use could lead to fare increases targeting personal consumer 'pain points' and privacy risks, while Delta emphasized compliance and no personalized pricing plans.
- The airline and experts noted AI-driven pricing can increase premium revenue and allow more discounts for price-sensitive travelers, suggesting the shift could reshape airfare models without violating privacy laws.
20 Articles
20 Articles
Will Delta’s planned AI ticket pricing raise your fare? Lawmakers press airline's CEO for answers
A group of Democratic senators is demanding answers from Delta Air Lines over the carrier's planned implementation of artificial intelligence to set the prices of its tickets, while the airline says consumers will all see identical fares.In a letter dated Monday, Sens. Ruben Gallego of Arizona, Mark Warner of Virginia and Richard Blumenthal of Connecticut confronted Delta CEO Ed Bastian with questions and concerns about the initiative.DELTA REGI…
The spokesman-Review
arcamax.comDelta uses AI to set airfares. Some senators are worried
For more than a year, Delta Air Lines has been exploring how artificial intelligence might revolutionize the way it sets airfares. Several Democratic senators say they’re concerned about what it might mean for consumer privacy and fairness.
Delta plans to use AI in ticket pricing draws fire from US lawmakers
Three Democratic senators have pressed Delta Air Lines CEO Ed Bastian to answer questions about the airline's planned use of artificial intelligence to set ticket prices, raising concerns about the impact on travelers.
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