Delta Air Lines Just Did a Rebrand and Snuck In a Way to Upsell Its Most Loyal Customers
- Delta Air Lines rebranded its fare structure on Thursday, replacing basic economy with a three-tier Delta Main Basic system for flights from the US and Canada starting October 1.
- The change comes after Delta and its rivals introduced lower-tier economy options about a decade ago to challenge budget airlines, but recent trends indicate stronger interest in higher-priced seating.
- The new classification includes 11 total fare options across four categories, with tiers differing by mileage accrual, boarding priority, and ticket flexibility.
- Delta’s SVP Eric Phillips stated the update offers customers 'more choice and greater clarity' with a reimagined shopping experience highlighting all Delta travel benefits.
- This restructuring aims to let customers tailor their travel and upsell upgrades, suggesting Delta prioritizes premium tickets while passengers can select options matching their preferences and budget.
18 Articles
18 Articles
Delta upgrades business class with new Missoni bedding, more - The Points Guy
Delta Air Lines wants you to sleep better in the sky. The Atlanta-based carrier announced on Tuesday that it is expanding its partnership with revered Italian fashion house Missoni to include onboard bedding for Delta One cabins. The new bedding amenities include a Missoni duvet, white sleeping pillow and duvet cover, which all feature the classic Missoni zigzag design with navy accents. DELTA Furthermore, Delta will soon offer its signature mat…


Delta is ditching 'basic economy,' but don't expect buying a ticket to be any simpler
Delta announced a restructure of its fare options, including the renaming of basic economy and a three-tier economy class.Delta Air LinesDelta Air Lines is rebranding its ticket categories and nixing basic economy.The affordable tickets have been renamed Delta Main Basic.Delta says the changes will provide more choice and clarity for customers. Delta Air Lines is saying goodbye to basic economy — but don't worry, it's not actually going anywhere…
Delta Announced Changes to Its Seating Options.
Beginning in October, flying on Delta Airlines is going to be a little different. And if you’re booking fall or winter travel on the airline in question now, you might well be seeing those changes already; they went into effect on May 15. And if the conversations some Delta enthusiasts are having online are any indication, at least some frequent flyers are not happy with the airline’s announcement — or what it means for the future of air travel.…
Delta drops ‘basic economy’ label in rework of fare categories
Delta Air Lines Inc. will stop selling tickets under the “basic economy” label that many large carriers have adopted in recent years to compete with no-frills offerings of discount competitors. The airline on Thursday announced a reorganization of its fare categories aimed at giving passengers more options within each cabin section, with varying features such as assigned seats, the ability to change flights or loyalty benefits. Delta said it wil…
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