Delta Introduces All-New Fares and Products, with a Focus on 'Extra' - The Points Guy
- Delta Air Lines is rolling out a redesigned fare system with updated product names and travel options for flights within the US and Canada, effective October 1, 2025.
- The rebrand results from Delta’s goal to simplify product names and offer multiple fare options under each type to increase customer choice and revenue.
- Delta Main replaces Main Cabin and includes three fare experiences—Basic, Classic, and Extra—with distinct boarding, mileage, refund, and upgrade benefits.
- Delta's top digital executive highlighted that the rebranding aims to enhance customer experience by offering greater choices and flexibility, stressing the importance of providing clear options for travelers.
- This restructuring aims to encourage travelers to select higher-tier fares like Delta Main Extra, which include more perks and better upgrade priority, thus potentially increasing revenue per passenger.
11 Articles
11 Articles
Delta introduces all-new fares and products, with a focus on 'extra' - The Points Guy
You’ll now need to make a few “extra” decisions when booking a flight with Delta Air Lines. That’s because the Atlanta-based carrier just announced a fully rebranded fare structure for flights as of Oct. 1. Delta will start selling two to three different fares within each of its five products. If that sounds like a mouthful, it is. Here’s everything you need to know. Bargain hunting: When is the best time to book flights for the cheapest airfare…
Race To The Bottom: Delta's New Fare Display Hides Non-Basic Pricing, Prepares For Basic Premium Cabin Fares
Delta is changing how it displays and brands fares on its website for travel as of 10/1. They claim this will add “clarity,” though I’m not sure how combining main cabin and basic economy fares to make it harder to compare the fares that you want provides added clarity? You’ll have to click through […]
Cranky Weekly Review Presented by OAK Airport: Delta Gets Pedantic, United Gets Fancy – Cranky Flier
Delta Moves the Deck Chairs Around Everything you knew about flying on Delta is changing — except really nothing is changing at all– yet. If you read Delta’s release, you’d see lots of words about a journey to “Discover Delta’s new Travel Experiences,” but if the airline were being really honest, it might read: “Discover Delta’s new Travel Experiences which are Delta’s old Travel Experiences with new names created by consultants.” So what’s chan…
Delta Updates, and Complicates, its Product Offerings - ATX Jetsetter
Delta Air Lines has announced that it is making changes to how passengers book tickets on Delta.com or via the FlyDelta app. While the press release is trying to spin this as a positive change, if anything it makes things more confusing and devalues benefits for customers. Delta is making changes to its product offerings, nearly doubling the fare types available for booking. Delta Renames Product Categories and Adds Fare Classes Until now, De…
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