Delhi HC Protects Yuvraj Singh's Personality Rights, Says AI-Generated Deepfakes, Unauthorised Commercial Use Tarnish Reputation, Violate Law

Delhi HC Protects Yuvraj Singh's Personality Rights, Bars AI Deepfakes

Court restrains unauthorised use of the cricketer's name, image, voice and likeness for merchandise, AI-generated content and commercial gain.

Delhi HC Protects Personality Rights Of Cricketer Yuvraj Singh

Yuvraj contended that besides the unauthorised sale of merchandise bearing his personality attributes, several social media accounts were publishing and disseminating AI-generated images and videos, purportedly showing him in fabricated and fictional scenarios.

Delhi HC protects personality rights of cricketer Yuvraj Singh - The Tribune

The Delhi High Court has protected the personality rights of cricketer Yuvraj Singh and restrained the unauthorised use of his name, image, etc, by third parties for commercial or personal gain, including the sale of merchandise and creation of AI-generated or deepfake content. Justice Jyoti Singh, in an interim order passed on the sportsman’s lawsuit, […]

Delhi High Court restrains misuse of cricketer Yuvraj Singh’s identity

Delhi High Court protects Yuvraj Singh's identity, banning misuse of his likeness and ordering removal of AI-generated deepfakes.

Delhi HC protects Yuvraj Singh's personality rights, says AI-generated deepfakes, unauthorised commercial use tarnish reputation, violate law

The Delhi High Court has held that former India cricketer Yuvraj Singh has established a prima facie case for protection of his personality rights, observing that AI-generated deepfakes, fabricated posts, and unauthorised commercial exploitation of his name, image and likeness are damaging his hard-earned reputation and commercial value.