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DeerRun brings social fitness to IFA 2026
Visitors tried PitPat-powered virtual running and a 30-minute team relay as DeerRun highlighted three connected home-fitness products.
At IFA Berlin 2026, DeerRun showcased connected fitness equipment and digital experiences that transform individual workouts into shared activity, presenting PitPat-powered virtual running under its Home Fitness platform.
"Space and motivation are the reasons most people give up on exercising at home," said Tex Yang, general manager of DeerRun, explaining why the brand designed foldable equipment and an engagement-focused platform.
DeerRun showcased three PitPat-compatible products: the Sleek Fold walking pad, Flex Rise folding treadmill, and Apex Rise incline trainer, each connecting physical exercise with virtual routes and leaderboards.
In the pictured 30-minute team relay, "Team World" competed against "Team Berlin," demonstrating how fitness technology adds motivation, competition, and community without complicating the exercise experience.
DeerRun operates across Asia, North America, and Europe, with customers able to try the range at the DeerRun UK Brand Store at Unit 3 and 3a, Granada Trading Estate, Oldbury, West Midlands B69.