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DeepSeek raises API prices sharply as V4 Pro targets agentic AI market

DeepSeek said peak-hour billing will double some rates and raise output token costs by as much as 355%, according to its new schedule.

  • On Sunday, August 16, 2026, Chinese artificial intelligence startup DeepSeek will officially transition its V4 Pro and V4 Flash models from flat-rate billing to dynamic peak and off-peak pricing at 16:00 UTC.
  • The company designed this system to load-shape demand by incentivizing off-peak usage, which costs exactly 50% less than peak rates during the 17 off-peak hours of each day.
  • Output token prices climb by up to 355% depending on tier and timing, forcing engineering teams that built pipelines around near-zero costs to re-evaluate their architectural budgets.
  • At $8.78 peak and $4.39 off-peak on a 10M token workload, DeepSeek remains cheaper than Gemini 3.7 Flash and Claude 4.5 Haiku despite the price increases.
  • DeepSeek CEO Liang Wenfeng operates an active compute fleet equivalent to approximately 20,000 top-tier GPUs, while existing users can optimize costs by batching workloads to the 17 off-peak hours.
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DeepSeek, a Chinese artificial intelligence (AI) darling, released on Thursday the official version of its model of AI V4 Pro, presenting very improved agent capabilities, but at a price for the user substantially higher than previously announced by the company. Exclusive material for subscribers. To have full access, access the link of the material and register.

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Business Times broke the news in Singapore, Singapore on Friday, August 14, 2026.
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