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Big Move in Progress to Fight AI Deepfakes: Here’s How Denmark Plans to Protect You

DENMARK, JUL 20 – Denmark's 2025 law grants individuals control over their digital likenesses to combat unauthorized AI use amid a 700% rise in fintech deepfake fraud, officials said.

  • Denmark proposed a 2025 law to extend copyright protection to individuals' faces, voices, and likenesses to counter unauthorized AI deepfake use.
  • This move arises amid growing deepfake harms, including privacy invasion, reputational damage, and a 700 percent surge in financial fraud in 2023.
  • The legislation grants enforceable claims, takedown rights, and damages against misuse while applying broadly within Denmark's jurisdiction and garnering bipartisan support.
  • Culture minister Jakob Engel-Schmid emphasized, "your face is your property," warning noncompliant platforms face fines and possible escalation to the European Commission.
  • Denmark aims to become a legal prototype for AI-era identity rights, with global observers watching closely for its implications on privacy and intellectual property.
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Lean Right

The technical revolution takes on the most personal feature that humans have: their face. Denmark therefore wants to protect biometric features from abuse by law. An obvious idea – with fatal consequences.

·Dortmund, Germany
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Whether identity theft or revenge pornography: Deepfakes can become a problem. Denmark now wants to combat this.

·Zürich, Switzerland
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The Thinking Conservative broke the news in on Sunday, July 20, 2025.
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