Big Move in Progress to Fight AI Deepfakes: Here’s How Denmark Plans to Protect You
DENMARK, JUL 20 – Denmark's 2025 law grants individuals control over their digital likenesses to combat unauthorized AI use amid a 700% rise in fintech deepfake fraud, officials said.
- Denmark proposed a 2025 law to extend copyright protection to individuals' faces, voices, and likenesses to counter unauthorized AI deepfake use.
- This move arises amid growing deepfake harms, including privacy invasion, reputational damage, and a 700 percent surge in financial fraud in 2023.
- The legislation grants enforceable claims, takedown rights, and damages against misuse while applying broadly within Denmark's jurisdiction and garnering bipartisan support.
- Culture minister Jakob Engel-Schmid emphasized, "your face is your property," warning noncompliant platforms face fines and possible escalation to the European Commission.
- Denmark aims to become a legal prototype for AI-era identity rights, with global observers watching closely for its implications on privacy and intellectual property.
13 Articles
13 Articles
The technical revolution takes on the most personal feature that humans have: their face. Denmark therefore wants to protect biometric features from abuse by law. An obvious idea – with fatal consequences.


Canadian researchers create tool to remove anti-deepfake watermarks from AI content
OTTAWA — University of Waterloo researchers have built a tool that can quickly remove watermarks identifying content as artificially generated — and they say it proves that global efforts to combat deepfakes are most likely on the wrong track.
World will be watching bold deepfake experiment
Comment: Denmark’s announcement to create a pioneering copyright law for personal likeness is being watched worldwide, but will it work, or is Denmark repeating the mistakes of past content regulation? Deepfakes are realistic fake videos, images, or voices made by AI, some of which are used for fun, some of which are used for serious crimes. Deepfake technology has caused two major problems: it’s making financial scams easier to pull off, and th…
Big move in progress to fight AI deepfakes: Here’s how Denmark plans to protect you
Denmark plans to amend copyright law to grant individuals rights over their body, voice, and facial features, aiming to combat deepfakes and digital imitations. The bill has widespread political support and proposes severe penalties for non-compliance by technology platforms.
Whether identity theft or revenge pornography: Deepfakes can become a problem. Denmark now wants to combat this.
Deepfakes and the Digital Wild West - The Thinking Conservative
Commentary Denmark’s government has announced plans to expand copyright law in “a pioneering measure that would allow people to demand that social media platforms take down digital forgeries” as part of an amendment to the existing Danish Copyright Act. The proposed change does not come under its own legislation, so it does not have a […] The post Deepfakes and the Digital Wild West appeared first on The Thinking Conservative.
Coverage Details
Bias Distribution
- 50% of the sources lean Right
Factuality
To view factuality data please Upgrade to Premium