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HOKA, UGG Parent Deckers Outdoor Stock Rallies 15% After Q1 Report - Deckers Outdoor (NYSE:DECK)
GOLETA, CALIFORNIA, JUL 24 – Deckers Brands reported a 16.9% net sales increase in Q1 2026 driven by Hoka and Ugg, with international sales up 49.7%, boosting shares by up to 20%, officials said.
- Deckers Outdoor reported a 17% revenue increase to $964.5 million, surpassing analyst expectations of $901 million, as stated in the company's earnings report.
- Hoka achieved record sales of $653 million in the first quarter of 2026, marking the brand's largest quarter in its history, according to Deckers' report.
- International sales for Deckers surged nearly 50%, balancing a 2.8% decline in domestic sales during a challenging US consumer environment, as explained by CEO Stefano Caroti.
- CFO Steven Fasching indicated expectations of continued growth for Hoka and Ugg, projecting a 10% rise in Hoka sales this quarter.
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S&P 500, Nasdaq close at records; Deckers soars on UGG demand | Honolulu Star-Advertiser
The S&P 500 and Nasdaq notched record high closes today, lifted by optimism the U.S. could soon reach a trade deal with the European Union, while Deckers Outdoor surged following a strong quarter for the maker of UGG boots and Hoka sneakers.
·Honolulu, United States
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Hoka scored a big sales win as parent Deckers reported earnings
Hoka broke its own records in its first quarter of 2026.credit should read CFOTO/Future Publishing via Getty ImagesHoka's record $653 million in quarterly sales boosted Deckers' earnings for the first quarter of 2026.Deckers' international revenue surged 50%, driven by Hoka and Ugg's sales.CEO Stefano Caroti told investors to expect price increases to partially offset tariffs.Hoka is on the move and reaching a new personal best.The running brand…
·United States
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Leaning Left3Leaning Right0Center3Last UpdatedBias Distribution50% Left, 50% Center
Bias Distribution
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C 50%
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