Decathlon set to buy 50% of Sport 2000 France to expand ski resort presence
15 Articles
15 Articles
Decathlon, the leading French sporting goods retailer, has signed a letter of intent with Céraclès Coopérative, formerly Sport 2000 France, for this acquisition, the value of which has not been disclosed. This acquisition could be finalized "during 2027," subject to approval from the French Competition Authority, Bastien Grandgeorge, CEO of Decathlon France, told AFP. Decathlon would not directly acquire the Sport 2000 stores in France, which w…
By purchasing 50% of Sport 2000, Decathlon could be established in rural areas and in mountain resorts where it is not currently present.
Decathlon signed an agreement to purchase 50% of Sport 2000 France, controlled by the retailer group Céracles Cooperative, in a business that will expand its presence in French ski resorts. Céracles' Sport 2000 stores will continue to be operated independently under a franchise model, but the agreement will allow Decathlon to enter the ski rental market and make its products available in the retail network in the French Alps and Pyrenees, said J…
The sports equipment giant Decathlon has formalized its intention to take a majority stake in the Sport 2000 network to expand its Decathlon territorial network
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By purchasing 50% of Sport 2000, Decathlon could be established in rural areas and in mountain resorts where it is not currently present.
DECRYPTAGE - The French sports leader could take 50% of the capital of the Ceracles Coopérative plant, which oversees the Sport 2000 and Mondovélo brands.
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