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Decathlon increases budget to €40 million to take on the super teams and target Tour de France with Paul Seixas

Summary by Cycling News
Sporting goods brand buys team from outgoing sponsor AG2R La Mondiale in strategic move

13 Articles

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Center
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Lean Right

After 28 years of sponsorship, the history between the Tour de France and AG2R will end.

·Paris, France
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Lean Left

Present in the peloton for almost thirty years, the insurer will retire at the end of the 2025 season. The chain of sports stores will become the sole owner of the team that is currently participating in the Tour de France, with high goals.

·Paris, France
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Lean Right

Bernard Hinault, winner in 1985, is still waiting for a successor. Four decades marked by a decline in French performances, after a long period of domination.

·Paris, France
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The intention of the cycling team is to make a transition during the remainder of the season and operate under the new name from 2026.

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Bias Distribution

  • 50% of the sources lean Right
50% Right
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Le Parisien broke the news in Paris, France on Monday, July 7, 2025.
Sources are mostly out of (0)