US EditionSurprise PrettyLittleThing Turnaround Leads to £50m of Good News for Struggling Debenhams Group
Debenhams Group raised earnings forecast to £50 million and reversed plans to sell PrettyLittleThing after improved profitability and brand momentum, CEO Dan Finley confirmed.
- The Debenhams Group, after revising full-year guidance, raised its earnings outlook to �50m and will retain PrettyLittleThing following its turnaround, as CEO Finley leads the effort.
- Management said the turnaround reflects momentum in the Debenhams brand, stronger online gross merchandise value, youth brands’ improvement, PrettyLittleThing's revival, distribution moves, and the new three-year finance facility.
- Despite progress, the group reported narrower first‑half losses and said it is trading above expectations for the year to August 31, after prior cost actions including staff reductions and savings.
- The group reported that all brands in the Debenhams Group trade profitably, highlighting PLT's material profitability improvement while considering non‑core asset sales to reduce debt over the coming year.
- With trading above expectations, CEO Dan Finley emphasized the multi‑year turnaround focused on repositioning and right‑sizing the youth brands under new management.
12 Articles
12 Articles
Surprise PrettyLittleThing turnaround leads to £50m of good news for struggling Debenhams Group
A surprise turnaround at previously doomed-looking youth fashion brand PrettyLittleThing (PLT) has led to something of an economic revival at Debenhams Group (formerly boohoo), which has has upped its annual earnings outlook after trading outstripped expectations.
Debenhams expects £50m profit after 'momentum' in core brands
Debenhams has revealed that it expects to report adjusted earnings of £50m for the year to 28 February 2026 after trading performed above previous board expectations so far. The online department store attributed the result to “momentum” within its main brand and improved performance across its youth labels. In its latest update it said that all brands in the portfolio are trading profitably. As a result, Debenhams’ management has decided to r…
Debenhams Group retaining PrettyLittleThing
Debenhams Group has boosted its outlook for the financial year in its latest trading update. The retail giant reported it was trading above expectations for the year to 28 February 2026. It also noted that its full year adjusted EBITDA ((Earnings Before Interest, Taxes, Depreciation, and Amortization)) for total operations was now expected to come in at £50m, up from its previous guidance of £45m in November. Debenhams said that this was a resul…
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