Debenhams Group 'embraces AI' to overhaul pricing and promotions strategy - Retail Gazette

Debenhams Group adopts AI for real-time pricing across brands

Debenhams Group has introduced artificial intelligence (AI) technology across its brands to automate product pricing and promotions in real time. The news follows the retailer’s partnership with AI platform Peak to replace manual pricing with automated, data-driven processes. The rollout will cover thousands of stock keeping units (SKUs) across its portfolio. According to the company, the technology enables faster responses to shifts in demand, …

Debenhams Group 'embraces AI' to overhaul pricing and promotions strategy - Retail Gazette

Debenhams Group (formerly known as Boohoo Group) has teamed up with artificial intelligence platform UiPath to implement AI at scale across its product pricing and promotions strategy. The PrettyLittleThing and Boohoo owner said it will be rolling out intelligent automation across its brand portfolio, enabling real-time, automated pricing for thousands of SKUs, replacing manual processes with faster, more precise, and data-driven decision-making…