Gadget Prices Are Rising as Chip Shortages Squeeze the Tech Industry
Apple has raised prices across Macs and iPads as retailers like Amazon keep offering markdowns, making savings less predictable, Mashable said.
- Apple recently raised prices on MacBooks, iPads, and home devices like the Apple TV and HomePod as consumers face higher costs from rising memory and storage expenses.
- Industry analysts call the surge 'RAMageddon,' with Biju Nair, EVP and president of global connected living at Assurant, noting the artificial intelligence boom drives demand for advanced memory chips, leaving fewer available for consumer devices.
- An entry-level iPad jumped from $349 to $449, while a 13-inch MacBook Air increased from $1,099 to $1,299; David Katzmaier, editor-in-chief of CNET, confirmed Apple abruptly raised prices on "pretty much all of its iPads" and MacBooks.
- Despite broader price hikes, retailers like Amazon continue offering discounts on Apple gear; shoppers can find a 14-inch MacBook Pro at $2,049, down from $2,199, helping mitigate recent increases.
- Industry analysts expect suppliers to keep raising prices for the foreseeable future as manufacturing semiconductors remains a disciplined process. Nair forecasted that memory for the iPhone 18 could reach about $145, potentially pushing future devices higher.
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