De Beers Shares Latest Research On Us Consumer Trends

De Beers Shares Latest Research On Us Consumer Trends

The Diamond Report includes insights on who is buying diamonds and why, based on a study of 18,500 women across the industry’s largest consumer market

De Beers Diamond Report finds natural diamonds lead US luxury jewellery demand

LONDON, UK - Media OutReach Newswire - 29 June 2026 - Natural diamonds are the most desired luxury jewellery product, average purchase prices have increased 25%, Gen Z is now the second largest generation buying diamonds, and non-bridal occasions account for three-quarters of overall US demand. These are some of the key findings of De Beers Group's latest US Diamond Acquisition Study, featuring responses from 18,500 women aged 18 – 74 across the…

Amid the gloom, De Beers sees glimmer of hope

SHOPPING for platinum jewellery, especially of the bridal variety, has become more expensive in the past year thanks to the 35% improvement in the metal’s price. But for a good deal, look no further than putting a diamond in it. Prices for 1ct-1.2ct diamonds have fallen between 35% and 40% over the same period. Given that platinum is a small part of a diamond jewellery piece, its price has inflated much less than implied by the screen-traded met…

Diamond Report: De Beers Shares Latest Research On Us Consumer Trends

Natural diamonds are the most desired luxury jewellery product, average purchase prices have increased 25%, Gen Z is now the second largest generation buying diamonds, and non-bridal occasions account for three-quarters of overall US demand. These are some of the key findings of De Beers Group’s latest US Diamond Acquisition Study, featuring responses from 18,500 women aged 18 – 74 across the industry’s largest consumer market. Completed in 2026…