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De Beers Launches 'Ombré Desert Diamonds' Jewellery Beacon and 'Origin, De Beers Group' Polished Diamonds

Summary by The Manila Times
First 'beacon' product in more than a decade will support category demand for natural diamonds, while Origin initiative will differentiate De Beers-sourced polished diamonds Rapid delivery of Origins strategy priorities and reinforced commitment to driving demand for natural diamonds

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The InfoStride broke the news in on Thursday, June 12, 2025.
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