David’s Bridal wants to be a retail, AI and media powerhouse. And named a new CEO to lead the way

David’s Bridal wants to be a retail, AI and media powerhouse. And named a new CEO to lead the way

Kelly Cook is now chief executive as the bridal retailer evolves into an asset-light company and enters its “Aisle to Algorithm” era.

David's Bridal taps new CEO as it looks to become media company, build online marketplace

David's Bridal, which has emerged from two bankruptcies, is working to become a media company and marketplace that uses vendors to produce and ship products.

David’s Bridal taps new CEO as it looks to become media company, build online marketplace – RetailWit

David’s Bridal, which has emerged from two bankruptcies, is working to become a media company and marketplace that uses vendors to produce and ship products.

David’s Bridal taps new CEO as it looks to become media company, build online marketplace

David’s Bridal has tapped a new CEO to lead the company as it looks to transform from a legacy retailer into a bridal media powerhouse nearly two years after emerging from its second bankruptcy.  Kelly Cook, the current president of brand, technology and finance, will take over as David’s CEO on April 1 and will become just the second woman in the company’s 75-year history to hold its top job.  As part of Cook’s appointment as chief executive, c…

David’s Bridal continues shift to bridal media company

David’s Bridal is building on efforts to become a "rising tech and media company" with a new business strategy called "Aisle to Algorithm."