US Edition
Daughter of Freddo Creator Says He Would Be ‘Turning in His Grave’ Due to Current Price
UNITED KINGDOM, AUG 9 – Leonie Wadin cites price rises outpacing inflation and changes since her father's time as reasons she no longer buys Freddo, despite its ongoing popularity in the UK.
- Harry Melbourne invented the frog-shaped Freddo chocolate bar in Australia about 100 years ago; it was reintroduced to the UK market in 1994 with a price of 10p, which remained unchanged until 2007.
- The price started rising after 2007 due to increased manufacturing and supply chain costs over 50 years, though Mondelez International does not control retail prices.
- Currently, Freddo bars generally sell for 30p to 45p in UK stores, with some rare instances of a £1 price causing public outcry about cost rises exceeding inflation.
- Leonie Wadin, daughter of Melbourne, expressed that he would be deeply upset by how expensive and much smaller the Freddo bar has become today.
- Freddo remains popular across generations despite frustrations over prices, and Leonie wants her family to preserve Melbourne’s legacy through the treat's ongoing appeal.
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Malvern Gazette+27 Reposted by 27 other sources
Daughter of Freddo creator says he'd 'roll over in his grave' due to its price
Leonie Wadin, the daughter of Freddo creator Harry Melbourne, said he would "roll over in his grave" if he knew what the price of one was…
·Great Malvern, United Kingdom
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Coverage Details
Total News Sources33
Leaning Left2Leaning Right2Center28Last UpdatedBias Distribution88% Center
Bias Distribution
- 88% of the sources are Center
88% Center
C 88%
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