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Data Brokers Just Gave Us Another Reason to Hate Them

Eight of nine data brokers removed code hiding opt-out pages from Google, improving consumer access to privacy rights under California law, The Markup and CalMatters reported.

  • The Markup and CalMatters confirmed on July 31 that eight of nine data brokers removed code hiding their opt-out pages from search engines.
  • This issue arose because some data brokers deliberately or accidentally used code to prevent search engines from indexing privacy or deletion instruction pages.
  • These companies included small, hard-to-find links on their homepages, creating significant hurdles for consumers seeking to delete personal data under California law.
  • Policy analyst Matthew Schwartz described this as a 'clever work-around' that undermines privacy rights by making opt-out pages difficult to locate despite legal requirements.
  • The removals highlight ongoing enforcement challenges as California strengthens data privacy with measures like the Consumer Privacy Act and the forthcoming Delete Act.
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17 Articles

Cal MattersCal Matters
+5 Reposted by 5 other sources
Lean Left

You have a right to delete your data. Some companies are making it extra difficult

Dozens of companies are hiding how to delete your personal data — instructions required under California law, CalMatters and The Markup found

·Sacramento, United States
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Bias Distribution

  • 67% of the sources lean Left
67% Left

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Wired broke the news in United States on Tuesday, August 12, 2025.
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