Data and tech overhaul paved way for Prensa Iberica expansion

Data and tech overhaul paved way for Prensa Iberica expansion

Prensa Ibérica, the Spanish regional news group, has revealed how it managed to grow revenue in a tough market. The publisher was facing a decline in traditional advertising income and challenges transitioning to a more digitally focused environment. It also needed an effective way to preserve the local identity of new acquisitions while it managed complex editorial and technological integrations. But a structural transformation has enabled it t…