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Dassler Brothers: The Rise and Fall of Adidas and Puma
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Dassler Brothers: The Rise and Fall of Adidas and Puma
Herzogenaurach, 1 August 2026 — EBM Weekend Read — By Nick Staunton There is a town in Bavaria of about 24,000 people where, for the better part of fifty years, the first thing anyone did on meeting a stranger was look down at their feet. The Aurach river runs through Herzogenaurach, and for most of the twentieth century it separated more than two banks. On one side was Adidas. On the other was Puma. Locals called it die Stadt der gebeugten Nack…
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