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Huel Bought by Danone in €1bn Deal
Danone's €1 billion acquisition of Huel supports expansion into functional nutrition amid rising demand driven by younger, health-conscious consumers and weight-loss drug trends.
- The French food and beverage maker Danone said Monday it is set to buy Huel, based in Hertfordshire, as part of a strategic move into functional nutrition.
- Facing growing demand for functional nutrition, Danone is pushing this sector as a strategic priority to meet health-conscious younger consumers amid rising weight-loss drugs.
- Huel's CEO James McMaster said, 'Most people don't get enough protein, fibre, or the right nutrients,' and described the business as omnichannel with an expanding international footprint.
- The transaction remains subject to regulatory approval, with The Financial Times reporting it values Huel at about 1 billion euros, Danone said the deal will accelerate Huel's growth.
- Backed by figures such as Steven Bartlett and Idris Elba, Huel's profile aligns with industry trends, with ING projecting a $100 billion GLP-1 market by 2027 and around 2% European use.
38 Articles
38 Articles
Is Huel sale a death knell for British manufacturing?
British food replacement brand Huel has been bought by the French food group Danone in a deal reported to be worth €1 billion. Some might see this as a great national success story: a plucky startup from Buckinghamshire has taken the food market by storm and generated hundreds of millions of pounds for shareholders. Unfortunately, this is exactly the sort of comforting tale that has lulled Britons into a false sense of economic security. Since i…
This global agri-food leader in water, nutrition and dairy products is preparing to pay €1 billion for the acquisition of the UK's Huel founded in 2014 and specialist in ultra-protein vegan products sold mainly via the internet directly to consumers. A purchase perfectly in line with the Renew strategic plan to strengthen Danone in high-growth segments such as nutrition.
Ex-labourer turned multi-million pound business tycoon sells company in £400m windfall
Danone has agreed a deal to acquire British meal replacement brand Huel for approximately £1billion, marking a move into the functional nutrition sector.The acquisition reflects Danone’s strategy to expand its presence in fortified food and beverage products.The Paris-based group, known for brands including Activia yoghurt and Evian water, said Huel’s "complete food" range aligns with shifting consumer preferences.Both companies said Huel’s powd…
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