Danny McBride and Keegan-Michael Key Go Halfway for State Farm's Super Bowl Teaser

Danny McBride and Keegan-Michael Key Go Halfway for State Farm's Super Bowl Teaser

The brand sat out 2025’s Big Game after LA wildfires.

Super Bowl LX: Key & McBride Meet You "Halfway" in State Farm Tease

SUPER BOWL LX AD ROUNDUP: Keegan-Michael Key and Danny McBride introduce their alternative to State Farm, Halfway There Insurance.

McBride, Key open shady insurance firm in State Farm Super Bowl teaser

After sitting out last year’s Super Bowl due to the LA wildfires, State Farm is officially returning to the Big Game in 2026, and it is doing so with a wink. The insurance brand announced its comeback with three teaser spots starring Danny McBride and Keegan-Michael Key, who appear not as State Farm spokesmen but as the founders of a fictional rival insurer called Halfway There. The joke comes fully formed, complete with a mock website and an ag…