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Daniel Craig launches new range for DENZA ahead of global expansion
Denza's Z9 GT debut features Blade Battery 2.0, Flash Charging tech, and nearly 1,000 hp with ultra-fast charging in 5 minutes, supporting global expansion efforts.
- British actor Daniel Craig is partnering with BYD luxury sub-brand Denza to launch the Z9 GT, with the official European model launch scheduled for April 8, 2026, at the Palais Garnier in Paris.
- BYD selected Craig, known for his 15-year tenure as James Bond, to align the brand's premium identity with his iconic image and build on last year's sales of over 4.6 million vehicles.
- Equipped with BYD's Blade Battery 2.0, the Z9 GT features three electric motors delivering nearly 1,000 hp and offers 800 km of WLTP range alongside advanced Flash Charging capabilities.
- BYD Executive Vice President Stella Li described the Z9 GT as the ideal vehicle to introduce "Ready in 5, Full in 9, Cold Add 3" Flash Charging principle to global markets.
- This European launch marks a milestone for Denza as it expands into Africa, Latin America, and the Middle East, aiming to draw customers through cutting-edge innovation and European-influenced design.
17 Articles
17 Articles
Daniel Craig's face will accompany the international debut of DENZA, marking a strategic step in the global expansion of the BYD group. The British actor, famous for having interpreted the most iconic secret agent of contemporary cinema, thus becomes a testimonial of the new phase of the premium brand, ready to land in the main international markets starting from 2026. Craig's choice is not accidental: his image of elegance, strength and authent…
BYD is proud to announce that British actor Daniel Craig is leading a new campaign for DENZA, its technology-oriented premium automotive brand, as part of its global expansion during 2026. The first global premium brand dedicated exclusively to new energy vehicles for sustainable mobility, DENZA is ready to conquer new customers attracted by a unique combination of cutting-edge innovations and design elegance with European influence. As an ideal…
We must recognize a certain logic in the choice of BYD. For the launch of its brand Denza in Europe, a market where the brand remains almost unknown to the general public, recruiting the actor most associated with the luxury car in 20 years, this is what is called a good coup de com'. Daniel Craig, the latest James Bond, appears alongside Stella Li, executive vice-president of the group, in front of a prototype painted in a rather loud orange. T…
China's New Porsche 911 Rival Goes By One Name. Z, Denza Z
The production-spec Denza Z makes its global debut at Goodwood this summer. Daniel Craig is fronting Denza’s push into Europe, the Middle East, and Africa. Concept styling carries over largely intact, but the large rear wing is gone for now. A new Chinese sports car is on the way, and it’s aiming straight at one of the most recognizable nameplates in the business. Denza, BYD’s premium offshoot that began as a joint venture with Mercedes before i…
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