Dancing With Light: jformento Takes Tom Dixon's POSE Task Lamp for a Spin

Dancing With Light: jformento Takes Tom Dixon's POSE Task Lamp for a Spin

In their latest work for British luxury design brand Tom Dixon, London studio jformento and director Jonathan Formento draw on the anthropomorphic charm of the POSE Task lamp to choreograph a playful CG product film. Jonathan Formento: “This was a particularly exciting piece for us, bringing character and personality to the pieces themselves, creating a ballet-like dance between the products, and pushing to strike a subtle balance between playfu…