Dana White Says Conor McGregor's Return Will Generate $25 Million Gate, Breaking UFC Record

Dana White Says Conor McGregor's Return Will Generate $25 Million Gate, Breaking UFC Record

Conor McGregor is still a big money maker for the UFC despite not having fought in nearly five years. On Saturday night, McGregor makes his long-awaited return to fight Max Holloway in Las Vegas. During Thursday’s pre-fight press conference, White revealed that McGregor’s fight against Holloway would be “the biggest gate in UFC’s history.” Dana […] The post Dana White Says Conor McGregor’s Return Will Generate $25 Million Gate, Breaking UFC Reco…

UFC Eyes Record-Setting Weekend with McGregor’s Return

The fighting promotion looks to set new gate and viewership records as the Irish superstar returns after five years.

Dana White: Bruce Lee's Lesson On Negative Self-Talk Is 100% True

Dana White has built one of the most recognizable sports organizations in the world, and one of the principles guiding that journey came not from a business school textbook, but from Bruce Lee. Speaking with David Senra on a podcast, White pointed to a Bruce Lee quote that has become a foundational part of how he approaches both business and life. “Never say negative things about yourself or what you’re working on or what you’re doing, even…