US EditionUFC signs multimillion-dollar partnership deal with Meta
- UFC and Meta announced a multiyear partnership on Wednesday to enhance fan experiences.
- This partnership emerged as UFC sought ways to expand its reach and engage fans using new technologies.
- Meta's platforms, including Threads, will offer exclusive UFC content, while AI glasses may integrate into events.
- Dana White stated Meta's team will "blow away UFC fans"; financial details of the deal remain undisclosed.
- The collaboration aims to innovate fan engagement, though Zuckerberg's combat sports participation poses a noted risk for Meta.
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UFC Picks Mark Zuckerberg's Meta As Official Technology Partner, Joins Forces To Revolutionize Fan Engagement: 'Smart Glasses Could Be The Next Computing Platform' - Meta Platforms (NASDAQ:META), NVIDIA (NASDAQ:NVDA)
The Ultimate Fighting Championship (UFC), a subsidiary of TKO Group Holdings (NYSE: TKO), has entered into a multiyear partnership with tech giant Meta to transform fan engagement using Meta's advanced technology.
UFC signs multimillion-dollar partnership deal with Meta
UFC signed a multimillion-dollar partnership deal Tuesday with Meta, Facebook's parent company, with the goal of restructuring its fan experience to include artificial intelligence (AI). UFC will use a wide range of its platforms including Meta AI, Meta Glasses, Meta Quest, Facebook, Instagram, WhatsApp and Threads to connect with patrons online and at in-person events. “Meta has the greatest minds in tech and they are going to take fan engagem…
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