NP Digital Reveals 44% Of Marketers Experienced A Decrease In Traffic Since AI Overviews Debuted

Google AI Overviews not hurting traffic, many marketers see gains: Report

New Delhi: Contrary to widespread industry fears about AI-driven search reducing website traffic, a new report from NP Digital finds that many marketers are actually seeing stable or increased traffic since AI Overviews launched.  Among other key findings of the 2025 Organic Search Engine Trends Report reveals that 56% of marketers have seen their traffic increase since Google debuted its AI Overviews.  Drawing on surveys of 1,000 search users a…

NP Digital Reveals 44% Of Marketers Experienced A Decrease In Traffic Since AI Overviews Debuted

Contrary to widespread industry fears about AI-driven search reducing website traffic, a new report from NP Digital has found that many marketers are actually seeing stable or improved performance since the launch of Google’s AI Overviews. In its newly released 2025 Organic Search Engine Trends Report, NP Digital Australia, part of the performance marketing agency […]

NP Digital: Marketers see traffic gains from Google AI Search

Marketers globally have reported traffic increase since the launch of Google’s AI Overviews, contrary to concerns it would reduce website traffic according to NP Digital Australia. The report, based on surveys of 1,000 search users and 600 marketing professionals, found 56% of marketers globally have seen traffic rise since AIO’s launch. NP Digital Australia suggested that the findings indicate that AI-driven search is changing SEO strategies ra…

Daily Mail Hit Hard by Google’s AI Overviews

How Google’s Core Updates & AI Overviews Together Are Rewriting the Search Playbook Every time Google rolls out a core algorithm update, publishers and businesses brace for impact—shifts in rankings can dramatically affect visibility and revenue. But now, Google’s increasing use of AI-powered features like AI Overviews (AIOs) is raising deeper questions: are these changes merely tweaks to search, or do they represent a fundamental threat to how …