'Daechi mom' parody hits home, sparks luxury coat sell-off in wealthy district

The Korea Herald

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'Daechi mom' parody hits home, sparks luxury coat sell-off in wealthy district

A viral parody by South Korean comedian Lee Soo-ji has unexpectedly triggered a wave of second-hand sales of winter jackets from a particular brand in one of Seoul’s wealthiest districts. Lee’s video, which satirizes typical moms in Seoul’s education-mad neighborhood of Daechidong, or the “Daechi moms,” has left some mothers feeling self-conscious about their fashion choices -- particularly their Moncler down jackets, a longtime status symbol in…