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D2C Channels Drive Levi Strauss in Q4, With US Sales Up 11%

Summary by PYMNTS.com
Labeling the company’s direct-to-consumer (D2C) business as “our overarching strategy,” Levi Strauss & Co. CEO Michelle Gass noted D2C channels drove considerable success during the fourth quarter. D2C revenue rose 19% during the quarter and global D2C revenue increased 14%. On an organic basis, D2C revenue grew 11% in the U.S., 17% in Europe, and 8% increase in Asia. D2C comprised 45% of total organic net revenue in the fourth quarter. Overall …
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D2C Channels Drive Levi Strauss in Q4, With US Sales Up 11%

Labeling the company’s direct-to-consumer (D2C) business as “our overarching strategy,” Levi Strauss & Co. CEO Michelle Gass noted D2C channels drove considerable success during the fourth quarter. D2C revenue rose 19% during the quarter and global D2C revenue increased 14%. On an organic basis, D2C revenue grew 11% in the U.S., 17% in Europe, and 8% increase in Asia. D2C comprised 45% of total organic net revenue in the fourth quarter. Overall …

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PYMNTS.com broke the news in on Thursday, January 30, 2025.
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