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Cynopsis 05/23/25: Football dominates sports viewership
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Cynopsis 05/23/25: Football dominates sports viewership
Friday May 23, 2025 Cynopsis will not publish Monday, May 26, in observance of Memorial Day. IN THE NEWS The NFL dominates US sports viewership, according to a study from Involved Media, which found 79% of respondents follow the league. Next came college football (52%), MLB (49%) and the NBA (49%). The research also found: · 90% of sports viewers use at least one SVOD. · 61% of sports viewers use all three of the following: SVODs, AVODs and l…
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