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Cycling team Israel Premier Tech rebrands and drops national identity
The team will rebrand for 2026 after repeated protests and race disruptions linked to the Israel-Gaza conflict, with owner Sylvan Adams stepping back from daily duties.
- Israel Premier Tech will change its name and move away from its Israeli identity starting in 2026, as announced by the team.
- The decision follows exclusions from races in Italy and disruptions caused by protests against Israel Premier Tech during the Spanish Vuelta.
- Co-Owner Sylvan Adams will step back from his daily involvement and focus on his role as President of the World Jewish Congress, Israel.
- The team aims to remain committed to developing cycling talent globally despite the rebranding.
116 Articles
116 Articles
Next season, the Israel Premier Tech team will remove the name of the country that is committing genocide against Palestinians in Gaza from its name. A necessary step for the future.
Due to international pressure for Palestine and after being excluded from a handful of competitions in recent weeks, the Israel-Premier Tech cycling team decided to change its name.
Israel – Premier Tech owner Sylvan Adams is stepping back and will no longer speak on behalf of the team.
Among other things, the cycling team Israel-Premier Tech, which was heavily under pressure at the Vuelta, will start under a new name in the future. One statement states that one will "detach oneself from its Israeli identity" and reposition oneself.
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