US EditionCyberattacks Alert Consumers: 94% Would Not Buy in Stores that Have Been Attacked
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Cybersecurity has become a decisive factor in consumer purchasing decisions. At a time of increasing digitalization of trade, confidence in data protection already weighs as much as price or convenience. In fact, 94% of consumers say that they would rethink buying in a store – physical or online – that they have suffered a cyber attack, according to an international study Evaluation of retail technology, developed by the technology company SOTI.…
SOTI, a benchmark in innovation and business in the sector in the simplification of business mobility, has presented its latest global study: “Retail Technology Assessment: Opportunities to Improve Consumer Experiences.” Based on responses from 13,000 consumers in 11 countries, of which 1,000 are from Spain, the report analyzes how key factors, such as technology, economic challenges and data protection, are influencing purchasing decisions. Eco…
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