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Customer satisfaction with banks up slightly from last year: J.D. Power survey

  • A J.D. Power survey published June 26, 2025, shows slight improvement in Canadian bank customer satisfaction levels this year.
  • The improvement follows rising financial vulnerability, with 44% of bank customers considered vulnerable, up from 36% five years ago.
  • An increasing number of Canadians have turned to their banks for assistance this year, prioritizing urgent financial concerns like managing expenses, lowering debt, and maintaining a budget amid economic challenges.
  • RBC led customer satisfaction with 595 points, followed by CIBC at 590 and Scotiabank at 580, while TD ranked last at 563 points.
  • The survey suggests banks improved advice frequency and quality, contributing to the overall satisfaction score rising by 13 points to 579 this year.
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Customer satisfaction with banks up slightly from last year: J.D. Power survey

Consumers appear to be slightly more satisfied with the financial advice and guidance they received from their banks compared with last year, a new J.D. Power survey shows.

·Toronto, Canada
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BIV News broke the news in on Thursday, June 26, 2025.
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