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Customer data experts reveal critical business challenges
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Customer data experts reveal critical business challenges
Author: Billy Loizou, APAC Area Vice President, Amperity The power of data in a go-to-market strategy can’t be understated. However, several roadblocks continue to prevent organisations from deriving ROI from customer data investments. It’s the usual suspects: data silos, poor data quality, and regulatory challenges. Such challenges and how marketing and data executives from large organisations are managing them were discussed at a recent webina…
·Kuala Lumpur, Malaysia
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