Curious by Nature | Dr. Quan Xie – How Scientists Can Tell Better Stories

Curious by Nature | Dr. Quan Xie - How Scientists Can Tell Better Stories

Newswise — Academic research produces discoveries that can shape health, technology, business, and society. Yet much of that knowledge never reaches the people who could benefit from it. Dr. Quan Xie, associate professor of digital advertising at Southern Methodist University, studies how scholars can better communicate their research beyond academic journals. Her work explores how storytelling, digital platforms, and emerging technologies like …

Curious by Nature | Dr. Quan Xie – How Scientists Can Tell Better Stories

Academic research produces discoveries that can shape health, technology, business, and society. Yet much of that knowledge never reaches the people who could benefit from it.