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Crushin’ In: Sinclair Commits To Pickleball and ‘Eatertainment’
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Crushin’ In: Sinclair Commits To Pickleball and ‘Eatertainment’
It describes itself as “a next-generation ‘eatertainment’ concept that combines America’s fastest-growing sport, pickleball, with chef-driven food, craft beverages, and a vibrant social atmosphere.” Founded in 2023, Crush Yard is growing via a franchise model focused on “community, connection, and premium experiences on and off the court.” That’s convinced Sinclair Inc. to align its Sinclair Ventures arm with the brand. Thanks to a just-announce…
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