CrossFit LLC Officially Seeking New Ownership; Will Hold Affiliate Town Hall With CEO Don Faul

CrossFit, the crisis fitness company, is on sale once again. The sale comes in the context of several tumultuous years for the fitness brand, after a drowning at last year’s CrossFit Games, a significant drop in records for its annual membership competition and deepening financial concerns. The company, which has 10,000 affiliated gyms around the world, plans to “review a wide range of buyers,” according to an email sent to the owners of CrossFi…

Is CrossFit a Cult? An Interview with Author Katie Rose Hejtmanek

At this point, most people probably know someone – maybe a coworker, a friend, a classmate, a partner – who is obsessed with CrossFit. So, is CrossFit a cult, a community, or something else?  In the U.S., we like to off-handedly call things cults because we often understand many things in religious, or more specifically Christian, terms. It’s so easy to call something like CrossFit – an intense exercise regimen to which some people commit a lot …

CrossFit LLC Officially Seeking New Ownership; Will Hold Affiliate Town Hall With CEO Don Faul

CrossFit LLC announced on Wednesday, March 12, that the company is officially up for sale, just days ahead of the final week of the 2025 CrossFit Open.  The sales process is currently underway, according to an email to affiliate owners acquired by the Morning Chalk Up.  Remind me: The current owner of CrossFit LLC is Berkshire Partners, which... The post CrossFit LLC Officially Seeking New Ownership; Will Hold Affiliate Town Hall With CEO Don Fa…