Cross-Selling and Upselling Prop Clients into Brokerage Clients

Cross-Selling and Upselling Prop Clients into Brokerage Clients

The rise of prop trading has reshaped how retail traders enter the market—and what they expect from the companies that serve them. While brokers once held the dominant position in onboarding new traders, prop firms have captured the imagination of the next generation. Yet, despite this shift, most brokers remain on the sidelines of the prop trading wave. And that’s a missed opportunity. Prop traders aren’t just end users—they’re top-of-funnel as…