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Cross-Channel Campaign Orchestration: Unifying Email, SMS, Push and In-App Messaging
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Cross-Channel Campaign Orchestration: Unifying Email, SMS, Push and In-App Messaging
An online fashion retailer detects that a loyal customer has abandoned a cart containing a $280 dress at 9:14 PM on a Tuesday. Rather than blasting a generic abandoned cart email, the orchestration platform evaluates the customer’s complete profile: she has purchased three times in the past six months, prefers mobile shopping, has engaged with […] The post Cross-Channel Campaign Orchestration: Unifying Email, SMS, Push and In-App Messaging appea…
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