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CRM tracks the past; analytics = future - Floor Covering News
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CRM tracks the past; analytics = future - Floor Covering News
Over the years, the spotlight has been on CRM systems and their role in supporting outside sales teams. Contractors and wholesalers have invested heavily in lead tracking, customer interaction records and detailed documentation. These tools are essential—salespeople move on, and when they do, years of relationship knowledge can vanish with them. But we must ask: what defines these relationships? How much meaningful insight is exchanged during ea…
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