Cristiano Ronaldo on Mars: Where will sport take us in the next five years?

Cristiano Ronaldo on Mars: Where will sport take us in the next five years?

Tech disruption, athlete power and new formats: sport has changed dramatically since Ed Warner started writing weekly about the industry in 2021. This column – based on my weekly newsletter, Sport Inc. – has just reached its fifth anniversary. The book of the same name is three years older. In this short span of time, sporting kingdoms have risen and fallen, power shifts have accelerated and the industry’s traditional financial props have been k…