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Cristiano Ronaldo Named Global Ambassador for the Esports World Cup 2025

On June 13, 2025, the Esports World Cup Foundation appointed Cristiano Ronaldo as Global Ambassador for the 2025 Esports World Cup in Riyadh, Saudi Arabia.
Ronaldo’s appointment follows his ongoing involvement since 2023, including attending last summer’s closing ceremony where he witnessed Team Falcons' championship win in Riyadh.
The 2025 event in Riyadh will bring together top talent, featuring thousands of players representing hundreds of teams from more than a hundred nations, all vying across 25 different competitions with a prize pool that surpasses $70 million.
Ralf Reichert, EWCF CEO, said Ronaldo connects generations by bridging traditional sport and esports, and spotlighting emerging global athletes.
Ronaldo will lead the seven-week global campaign in Riyadh, embodying the 2025 theme 'Rise Above' and introducing esports to new audiences worldwide.

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Cristiano Ronaldo named global ambassador for the Esports World Cup 2025

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