Cricket's Return Gives the Olympics Its Biggest Growth Opportunity in Decades

Addition of cricket at LA28 offers IOC access to 2 billion fans, Indian market

Absent since 1900, and as the Games seek a younger and broader audience, it may be the most valuable sport added to the programme in decades.

How cricket could become the IOC’s gateway to India

Cricket, absent from the Olympics since 1900, offers the International Olympic Committee something no recent addition has: ⁠direct access to a fan base of more than two billion people and, crucially, the commercial power of the Indian market.

Olympics-How cricket could become the IOC’s gateway to India

By Karolos Grohmann and Amlan Chakraborty July 27 (Reuters) - When cricket returns to the Olympics in Los Angeles in 2028, it will bring far more than bats, balls and wickets. Its inclusion reflects a strategic calculation by Olympic leaders that the s...

Why Cricket's Olympic Inclusion At LA 2028 Is A Game-Changer!

Cricket's inclusion in the 2028 Los Angeles Olympics is a strategic move by Olympic leaders to tap into India's massive fan base and commercial power, aiming to attract billions of new viewers and strengthen the Games' appeal in key markets.

Cricket's return gives the Olympics its biggest growth opportunity in decades

Cricket's return to the Olympics at Los Angeles 2028 is driven as much by strategy as sport, with the IOC aiming to tap into India's vast audience and commercial power. Officials say the move will help the Games reach billions of new viewers, boost broadcasting revenues and attract younger fans, while the explosive rise of T20 cricket and the IPL has made the sport an ideal Olympic fit. With Brisbane 2032 and India's 2036 hosting ambitions on th…