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Creeping Out Customers Is the New Normal

Summary by The Robin Report
Until recently, the concept of trusted household name brands like Heinz, Columbia, and Burger King using creep-out marketing tactics was unfathomable. But it’s 2025 and, like most things the old guard said would never come to pass, we’re seeing legacy brands dip their toes in subversive waters once relegated to campaigns from niche startups. From Heinz ketchup’s macabre take on the old milk mustache trope featuring Joker-like “Heinz Smiles” to G…
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The Robin Report broke the news in on Wednesday, December 17, 2025.
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