Creativity with Real Impact: Too Good Conquers Sustainable Development Goals in Cannes Lions
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The Sustainable Development Goals Lions have been created to distinguish between campaigns that make a concrete contribution to the sustainable development goals set by the United Nations by 2030. An ambition that, within four years of this deadline, leads the jury to be particularly demanding...
In an edition marked by ideas that push the boundaries between social innovation, economic systems and storytelling, the Grand Prix awarded to “Paid Sick Leave for Cows” by the brand Too Good (milk), confirms a clear trend in the advertising industry: creativity no longer only sells products, but also redesigns complete behavioral structures. The campaign, developed by The Partnership Agency (Nairobi) and produced by Fingerprint Films (Mumbai), …
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