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Creative Holding: Why the Founding of Wpp Creative Is Not a Good Idea

Summary by horizont.net
WPP wants to bundle its creative business in the new unit WPP Creative. Marketing expert Mark Ritson explains in his new column why this strategy is dangerous and probably not effective.
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horizont.nethorizont.net

Creative Holding: Why the Founding of Wpp Creative Is Not a Good Idea

WPP wants to bundle its creative business in the new unit WPP Creative. Marketing expert Mark Ritson explains in his new column why this strategy is dangerous and probably not effective.

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horizont.net broke the news in on Tuesday, February 17, 2026.
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