Creating inspiration, Part 5: Call upon higher principles, values, ideals

Creating inspiration, Part 5: Call upon higher principles, values, ideals

The fifth key ingredient for creating inspiration in this time of change is to say why your project or vision matters. When John F Kennedy announced that America would go to the Moon, he not only described what they would do (“land a man on the Moon and return him safely to Earth”) and when they would do it (“before this decade is out”), he also explained why this mattered: “We choose to go to the Moon … and do the other things not because they …