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Deepfakes Are Becoming a Reputational Crisis for Public Figures

PENNSYLVANIA, USA, JUL 14 – Pennsylvania’s new law makes malicious use of AI-generated deepfakes a third-degree felony, aiming to protect vulnerable residents, including nearly 18,500 reported cases of elder financial abuse last year.

  • Last week, Pennsylvania Governor Josh Shapiro approved legislation—Senate Bill 649—that creates criminal penalties for the malicious use of deepfakes throughout the state.
  • This legislation responds to rising financial exploitation via AI-faked digital likenesses, including scams targeting vulnerable populations like older adults.
  • The bill passed with near-unanimous support in both chambers and provides law enforcement tools to hold offenders accountable with penalties up to third-degree felonies.
  • Senator Tracy Pennycuick emphasized that deepfakes create significant risks due to their realistic but deceptive nature, while Attorney General Dave Sunday highlighted that the new law provides additional resources to help address and investigate digital fraud.
  • Pennsylvania’s law strengthens its national leadership in AI regulation as financial institutions and regulators confront increased AI-driven fraud and eroding public trust.
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Tioga Publishing broke the news in Pennsylvania, United States on Monday, July 14, 2025.
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