Here Are the Firms Cracker Barrel Partnered with for Restaurant Rebrand

Here are the firms Cracker Barrel partnered with for restaurant rebrand

Cracker Barrel partnered with three different marketing agencies on its controversial rebranding, according to a March 2025 press release.According to the release on Cracker Barrel’s website, the company brought on marketing and PR firms Viral Nation, Prophet and Blue Engine as part of what it called a "bold strategic transformation to revitalize its iconic American restaurant brand."It is unclear how much influence each firm had on the rebrandi…

How Brands Are Destroyed by Ideology, Arrogance, Self-Delusion, and Stupidity

The tale of two brands— Bud Light and Cracker Barrel—is nothing new, oft repeated, nonetheless instructive. Bud Light, the erstwhile dominant beer brand, was napalmed by its own marketing brainiacs, driven by their destructive ideology...

Cracker Barrel's logo lives — but like every digital-age public space, it now looks dead inside

Cracker Barrel CEO Julie Felss Masino attempted, and failed, to erase Highway America’s beloved country store. Masino’s doomed endeavor is just the latest example of refinement culture’s steamrolling homogeneity, but this felt different, somehow much worse, than previous flattenings of consumer couture. Cracker Barrel’s eccentricities and nostalgia kitsch turned a remodel into a reckoning.Of course, the woke Millennialification is cringe-inducin…

From Uncle Herschel to Mickey Mouse: Cracker Barrels Disney Conundrum

Cracker Barrel recently announced that it will keep its classic logo, much to the relief of many fans who cherish the restaurant’s nostalgic charm. The decision comes after a wave of criticism regarding a proposed redesign that many felt was too modern and lacked the warmth of the original. While the logo will remain unchanged, ...

From Uncle Herschel To Mickey Mouse: Cracker Barrel’s Disney Dilemma

As someone who grew up going to Cracker Barrel on road trips, I, along with millions of Americans, heaved a sigh of relief when I heard the old logo would remain.But while we won’t have to endure the Soviet-style brutalist-inspired logo redesign, the new minimalist décor and proposed architectural plans for new stores are still on the menu.If you aren’t familiar, these architectural plans look suspiciously like those at new Taco Bells (where the…