US Edition
Cracker Barrel Unveils a Controversial Logo Change
- Cracker Barrel unveiled a new logo earlier this week that removes the iconic barrel and man, replacing them with a simpler orange hexagon featuring only the name.
- This logo change is part of a strategic transformation started in May 2024 aimed at revitalizing the brand through visual updates and restaurant remodels.
- The company is remodeling interiors with brighter lighting and a modern farmhouse aesthetic to create a more welcoming atmosphere while maintaining its country hospitality values.
- On Tuesday, CEO Julie Felss Masino stated that the response from both customers and employees has been largely favorable, despite criticism primarily coming from conservative voices online.
- Shares of Cracker Barrel fell roughly 10% following the logo change, reflecting market uncertainty and online debate over the brand’s identity and inclusivity efforts.
151 Articles
151 Articles
The redesign of an icon of the traditional Cracker Barrel restaurants provokes virulent reactions across the Atlantic, stock market fall and debates about the "woke" culture.
🔴 Redshift: EXCLUSIVE: Cracker Barrel’s Woke Ties
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The restaurant chain Cracker Barrel, famous in the United States, decided to change its historic logo and triggered a storm against the "woke" culture on social networks
New York Post
Cracker Barrel’s marketing fiasco shows investors are making woke a massive risk factor
If the Cracker Barrel market puke has anything to teach Wall Street, it’s that investors who are deciding where to put their money must add corporate “wokeness” to their menu of risks to digest.
NEW: Conservative Activist Exposes Cracker Barrel's Promotion Of Left-Wing Ideologies
Conservative activist Robby Starbuck — who has developed a reputation for exposing embrace of left-wing ideologies at major companies — posted a blistering takedown of the restaurant chain Cracker Barrel as the company is reeling over a wildly unpopular rebrand. Starbuck, who has gotten a number of companies, including John Deere, Harley Davidson, Tractor Supply and more to abandon left-wing ideologies with his reports, described Cracker Barrel’…
Conservative activist slams Cracker Barrel; company left reeling after logo redesign
Robby Starbuck releases video attacking Cracker Barrel's policies and history of involvement with organizations like the Human Rights Campaign as the restaurant chain gets backlash for changing its logo.
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